Date: December 12, 2024
Time: 11:00 AM EST
Sales and marketing are evolving. Buyers have shifted to a more independent sales journey, making connecting using traditional sales processes challenging. The traditional role of the salesperson is changing, too, driven by not only the changes in buying activity but also by the realization that the traditional model was inefficient for complex sales.
What you can expect to learn:
- How buyers changing habits are impacting the sales funnel.
- Why the structure of the traditional sales and marketing teams are inefficient.
- How to successfully integrate inbound and outbound marketing into your sales process.
- The importance of value-added content, and how to create messaging around your differentiation.
- How to structure sales and marketing teams for success.
- Why your current KPIs may not be enough, and what additional KPIs you should be measuring.
