Using the Moneyball Strategy to Transform Your Sales
Model
For Manufacturers
This presentation ties into Michael Lewis' 2003 book,
"Moneyball." The book tells the story of the Oakland Athletics general
manager, who leveraged a non-traditional model for assembling a winning team
against wealthier teams. Drawing parallels, we will demonstrate how to apply a
formula approach to marketing and sales goals and explore the breakdown of
the mathematical steps required to achieve these objectives effectively. This
presentation will dive into using marketing math to structure, deploy, and
monitor your sales and marketing activities, creating a more predictable
pathway toward achieving sales goals.
Date: September 24, 2026
How to define your sales goals using mathematical steps mapped to your sales
process.
How to develop a structured plan incorporating the calculated data to guide your sales activities.
Why
knowing your sales process conversion rates is important.
Which
KPIs you may want to track and analyze.
How
effectively tracking and analyzing your sales performance can identify areas
for improvement.
Questions
to consider if you are falling short of your sales goals.
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