Death of the Traditional Sales Model:  
The New Sales Process for Metal Manufacturers

Todd Zielinski, presenter
 Todd Zielinski, Managing Director and CEO

Build a Winning Sales Process 

Date: August 25, 2021
Time: 11:00 AM EST

Sales and Marketing are evolving. Buyers have shifted to a more independent sales journey, making connecting using traditional sales processes challenging. The traditional role of the salesperson is changing, too, driven by not only the changes in buying activity but also by the realization that the traditional model was inefficient for complex sales. 

What you can expect to learn:

  • How buyers changing habits are impacting the sales funnel
  • Why the structure of the traditional sales and marketing teams are inefficient
  • How to successfully integrate inbound and outbound marketing into your sales process
  • The importance of value-added content, and how to create messaging around your differentiation
  • How to structure sales and marketing teams for success
  • Why your current KPIs may not be enough, and what additional KPIs you should be measuring 

Register Now

Learn How Athena Helps Contract Metal Manufacturers

Learn more about Athena's experience within the Contract Metal Manufacturing Industry and how we have helped companies like yours reach their sales goals.